TRANSFORMATION
Bespoke color design, signature cut, and a deep-nourishment treatment tailored to your hair’s unique needs. A holistic journey toward a new identity.
Reimagined
17 years of artisanal mastery merged with algorithmic precision. At estil.ia, we decode your essence to reveal unprecedented beauty.
In the heart of Richmond, we have curated a sanctuary where Alejandra Afre’s intuition is amplified by Artificial Intelligence. We analyze every strand, every tone, and every feature under scientific rigor, ensuring the result isn’t just a trend—it’s an authentic extension of your DNA.
Phone number
+1 (804) 878-8121
Hair Coloring
All over color
Seamless, high-fidelity pigment for full coverage
Balayage
Organic gradients that emulate the sun’s natural kiss.
Highlights & Baby Highlights
Strategic dimension and light, from bold contrasts to subtle, natural shimmer.
Color Gloss
A luminous veil of vitality to refresh tones and maximize shine.
Face Frame
The art of brightening your features through localized points of light.
Precision
Advanced colorimetry diagnostics powered by cutting-edge technology.
Heritage
Techniques perfected alongside the world's leading artists from Brazil, Colombia, and Venezuela.
Care
Hair biotechnology applied to the real health of the hair, according to the needs of each case.
TREATMENTS
Deep Hydration
The essential post-chemical shield. Restores lost moisture and protects hair integrity after color.
Placenta Therapy
Intensive regeneration for weakened or damaged hair, rebuilding the hair’s structural strength.
Thermo-Protective Keratin
Cuticle sealing with a spectacular anti-frizz effect. Maximizes softness and shine with cutting-edge thermal protection.
Anti-Hair Loss & Growth
A deep revitalizing treatment designed to stimulate follicles and restore density and energy to the scalp.
Architectural Design
This is not just a cut; it is architecture for your face. We design the structure that best suits your features and lifestyle.
Special Occasions
The pinnacle of style for moments when your presence must be unforgettable. High-fashion styling for any special occasion.
lovely customers.

Oliver Simson
Customer
Mary Grey
CustomerSamanta Fox
CustomerCommon Questions
Booking your transformation is a seamless digital experience. You can secure your visit through our integrated Online Calendar, selecting the service that best fits your goals. For first-time clients, we recommend starting with a Digital Consultation to ensure we craft a bespoke plan tailored to your hair's unique DNA.
Our menu is a living reflection of global trends and scientific advancements. We refine our techniques and treatments seasonally, integrating the latest in Hair Bio-technology and insights from our international mentors to ensure you always have access to the most avant-garde solutions in the industry.
We value the time dedicated to each of our guests. You may modify or cancel your appointment through your confirmation email or client portal up to 48 hours in advance. This window allows us to maintain our high standards of personalized attention and offer the space to another client on our waitlist.
At ESTIL.IA, we focus on Curated Experiences. Rather than traditional discounts, we offer seasonal 'Signature Rituals' and membership benefits for our loyal community. For professionals, we offer specialized Workshop Packages through our Academy to elevate your career to the next level.