About Us
Behind the Strand.
Beauty is not a destination; it is a relentless pursuit of perfection. Alejandra Afre, founder of ESTIL.IA, has spent over 17 years perfecting the language of hair. Her style is not a matter of chance, but the result of a journey forged in discipline and artistic sensibility.
The Global Titans: Alejandra has elevated her colorimetry and design techniques under the mentorship of the industry’s most influential icons, including:
- Bruleé Love for Hair: Mastered the art of color with Colombian visionaries sisters Yadi and Kelvy Brulee.
- Romeo Felipe: The Brazilian master of iconic illuminations.
- Álvaro Cadavid: A leading Colombian expert in transformation techniques.
- Gabriel Samra: The Venezuelan artist who redefines brilliance and elegance.
of the Gaze
For 15 years, we have been witnesses to the magic of transformation. We have seen how a single cut, a bespoke color, or a deliberate stroke can reshape not just a face, but an entire presence. But today, a simple “Before and After” is no longer enough.
In a world that rushes, we choose the pause. In a world of filters, we choose Identity.
ESTIL.IA is born at the intersection of artisanal craft and tomorrow’s precision. It is the union of a lifetime dedicated to aesthetics with the vision of Artificial Intelligence—designed so that every woman discovers her most elevated self before the first shear even touches her hair.
We are more than a salon. We are an Intelligent Beauty Atelier. A sanctuary inspired by organic calm and minimalist luxury, where style is never imposed—it is revealed.
Because the true star is not the one we create; it is the one that already lives within you. We simply provide the light for it to shine.
